Solent Transport

Solent FTZ Senior Communications Officer (CRM) (13671)
Location: Southampton City Council, Civic Centre, SO14 7LY
Contract type: Fixed Term
Full time
Salary: £37,261 - £41,495
Closing Date: 22/01/2023
Ref No: 13671

Solent Transport Future Transport Zone

Senior Communications Officer and CRM Executive (External Advert)

- Do you understand the role of marketing communications in influencing customer decision making?
- Do you have an interest, passion for and experience in delivering marketing activities using a CRM platform?
- Do you have the drive and enthusiasm to help deliver cutting edge trial projects to a positive outcome?
- Do you want to be part of a fast-paced, innovative thinking, dynamic and supportive team?

Then we need to talk!!!.....

We are looking for a dynamic, enthusiastic, proactive and organised individual to take on the role of Senior Communications Officer and CRM Executive to be part of delivering our ambitious, multi-million-pound programme of activity.

Solent Transport is delivering the Solent region’s Future Transport Zone; a blend of innovative transport and infrastructure trials designed to transform the way people and cargo move around the Solent region. As one of only four regions in the UK to be awarded FTZ Programme funding by the Department for Transport, our £28.8M allocation means we are the best funded Future Transport Zone in the country and are set to deliver several world firsts in the realm of public mobility and sustainable logistics. The projects within the programme are grouped into two key themes, focused around Theme 1 – Personal Mobility (Bike Share, Dynamic Demand Responsive Transit trials, Mobility Credits trial, E-Scooter, Mobility as a Service/Grow SolentGo) and Theme 2 – Sustainable Urban Logistics (Micro Consolidation, Macro Consolidation and Drone Logistics projects). To support the delivery of these project an integrated marketing and communications strategy has been developed and will be implemented in parallel with each theme. All projects are required to be delivered by June 2025.

Find out more about the projects under the Solent Future Transport Zone.

About this role:

We are looking for a highly proactive and organised individual to work with the Marketing Communications Manager in the Future Transport Zone (FTZ) Marketing Communications work area. In addition to supporting the delivery of an overarching behaviour changing marketing communications strategy and the complementary marketing communications with each project within Themes 1 and 2 (noted above) this role will have specific responsibility for the CRM associated with the Mobility as a Service project.

You will be an experienced marketing communications professional and/or have significant experience of delivering marketing communications interventions across different topics. You will be experienced in determining target audiences, specifying communications channels, devising appropriate messaging and scoping creative content. A high level of written English is required with a good eye for detail. You will have experience of helping to deliver integrated marketing communications projects. Experience in developing, delivering and monitoring CRM communications strategies and campaigns is an advantage and experience with the Braze CRM platform is highly desirable. The successful candidate will have experience of delivering marketing communications activity that is evidence based and customer focused, successfully achieving objectives, making sure evaluation mechanisms are in place and return on investment is maximised. You will be able to work with minimum supervision, be a self-starter and work well within a hybrid team environment. It is essential for you to be flexible, be able to work under pressure and collaboratively with partners and suppliers. You will work alongside an experienced technical team, who continue to deliver a number of high profile projects in the Solent region.

We are proud of our achievements to date and are looking for someone to be part of our collective as we continue to strive to do good things.

This is an excellent opportunity for an enthusiastic and pragmatic individual looking to work within an exciting topic area and develop their skills in delivering marketing communications with a CRM platform.

For further information about this role please view the job description.

Contact details for informal discussion:

As a team we have set aside specific time for you to meet us and would look favourably on a virtual conversation during the open advert period, to provide an overview of the role, to answer any questions you may have and to help you determine if the role is for you. To request a time slot or for more information about the role please contact either Tim Forrester, FTZ Programme Manager, by emailing [email protected] or Charles Nichols, Marketing Communications Manager, [email protected] 

Please note: Staff must seek permission from their Service Director /Service Lead BEFORE applying for any secondment opportunity. Please refer to the Secondment Policy for more information.

- Please note the salary quoted is based on full time hours (37 hours).
- 37 working hours per week
- This post is fixed term until 01/06/2025. Secondments will be considered
- Please note that Southampton City Council is the employing authority, but the Solent Transport team members work autonomously across four local authorities as part of the Solent Transport partnership
- Please note all adverts close to applications at 23.55pm on the specified closing date
- Flexible/Hybrid working arrangements - with a requirement to be at the Southampton office at least once a week.

The supporting statement section of the application form must be completed. Applications are shortlisted against the essential and desirable criteria found within the job description for the post. Please refer to the job description when completing your application form and evidence how you meet the required criteria/questions. A CV on its own will not be considered.

Recruitment contact details: [email protected] 

To apply for the position please click here or press the apply button.

We are proud to be #DisabilityConfident and support fair recruitment practices. Find out how you can get involved at gov.uk/disability-confident