Brighton & Hove Bus and Coach Company

Marketing Manager

At Brighton & Hove we are passionate about the service we provide to our customers and the communities in which we operate. As such, we are looking for someone to help spread the word to encourage commercial customer growth across our services and to locally develop our brand image to make our services the preferred choice for local travel. We are significantly increasing our marketing spend over the coming year and are looking for someone to take full advantage of this opportunity.   

Key responsibilities

• Manage all marketing for the brand and public relations support for the brand's products and services to achieve the marketing strategy and associated targets
• Develop the marketing strategy for the brand and prepare the annual marketing plan and budget in support of the company and Go Ahead Group objectives
• Plan and deliver new service and product launches across all media
• Monitor and report on marketing spend by activity and evaluate campaign spend and effectiveness
• Develop new and creative ways of reaching existing and new audiences and attracting them to travel by bus with a focus on digital and social channels
• Use a variety of forms of market research to help inform decision making
• Support other parts of the business with marketing skills and input, in particular corporate communications, recruitment, and internal communications, where appropriate

About you

• A confident, dynamic, energetic, committed and self-motivated leader
• A strong work and team ethic
• Previous experience of working in a relevant marketing role, ideally in transport
• Strong project management, budgetary, communications and organisational skills
• Strong experience of digital and social marketing
• Creative and willing to test and develop new approaches, break new ground and not be limited by industry norms
• Able to work quickly and productively and to deadlines

The rewards

• Positively impacting on the journeys of 64 million journeys a year with the City Operator of the Year
• Competitive salary with 25 days’ holiday plus bank holidays
• Share investment opportunities with competitive pension
• Free local bus and discounted rail travel
• Based with a dedicated team in Hove

Please ensure that in your application you provide the following information:

• Your contact details
• Details of previous experience, education and relevant qualifications (including any professional or technical qualifications)
• Any dates that you would be unable to attend an interview should you be short listed for the role

Closing date for applications:  Tuesday 22 June 2018

Brighton & Hove Bus and Coach Company Limited is an equal opportunity employer